Thursday, August 11, 2016

Chance The Rapper Covers Billboard

Chance The Rapper is on the spread of this week’s Billboard issue. Ben Austen (writer for the story) joined him in the studio as he composed the tribute to Muhammad Ali which was erformed during the ESPY’s last month.

They cover topics about his inner Chicago roots and as the son of a former aide to President Obama and Mayor Rahm Emanuel, his relationship with Donnie Trumpet and Vic Mensa and his social accomplishments for his hometown.
Also covered is his ability to channel fan love and critical accolades into a viable career without releasing a traditional commercial album or signing a record deal with a major label.
Chance has earned money not from 99-cent downloads but from tours, merchandise, meet-and-greets and his deals with Apple and other companies — like Bud Light and Citibank, sponsors of his upcoming Magnificent Coloring Day festival — eager to reach his many young, savvy fans. (Coloring Book also expanded to Spotify and other streaming services after the Apple Music exclusive.) “It’s not about the music being free. It’s about how it is displayed and made accessible and about artistic power,” explains Chance. “It was always about the artist-to-fan relationship.”
Read the full story here.


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